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If you want better rank in Google Search Engine then, why not to follow guidelines given by Google itself. Read the article below to know what Google officials have to say for Search engine optimization.

I have taken much of the information from the Google SEO guideline document.

1. Title Tag

Do

  • Title should be unique and accurately described the page content.
  • Write unique page title for each page of your website. So that Google know how each page is different from other.
  • Title can be short or long. If your title is large then Google will show only portion of it.

Avoid

  • Writing Title which has no relation to the page content.
  • Using Blank or unnamed title like “New Page 1” or “Untitled”
  • Using Single title for all the pages or group of pages.
  • Using unneeded keywords in title.

2. Description Meta Tag

Do

  • Write description that would be both informative and interesting.
  • Unique description for each page.

Avoid

  • Writing Title which has no relation to the page content.
  • Writing Generic description like “page about…” or “this is the page that…” or something like that.
  • Filling it with only keywords.
  • Writing single description for each page.

3. Improve URLs Structure

Do

  • Use words in the URL link that are relevant to your website content.
  • Proper directory structure should be there.
  • Unique URL to reach any document.

Avoid

  • Using page name like “WebPage1.html”
  • Using long URLs or session ids or querystring variables.
  • Using directory names like “Dir1” or “Folder1” etc.
  • Using directory name that does not relate to page content.
  • Mixing www. And without www. URLS
  1. 4. Website Navigation Should be Simple

Do

  • Good linking structure from top to bottom with proper manner.
  • Use text links to navigate from one page to other. So that crawler can easily understand your website.
  • Use “breadcrumb” navigation (ex. Yoursitename >> items >> productname). Using breadcrumb navigation not only gives idea about where you are in the website, but also allow user to go to previous section very easily.
  • Use HTML site map page with XML site map file. This is huge benefit for SEO purpose.
  • Have meaningful and useful 404 page. Visit Google’s widget for 404 Page.

Avoid

  • Creating complex navigation links web.
  • Using image, javascript, dropdowns or flash object for website navigation.
  • Linking broken or dead links in Site map.
  • Using unorganized sitemap page.
  • Using vague message like “page not found”.

5. Quality of Content

Do

  • Write easy and meaningful content.
  • Organize the different topics in the content.
  • Include keywords that user always search. See the search volume of keywords that you have included in your content.
  • Write Fresh and Unique content.
  • Offer exclusive content or services.
  • Create content for users not for search engine. J John chow is also telling the same thing please read more about John chow

Avoid

  • Spelling and Grammatical mistakes.
  • Coping existing content.
  • Avoid unnecessary keywords.

6. Anchor tag text

Do

Avoid

  • Writing the generic content like “Click Here”.
  • Unrelated anchor text.
  • Lengthy anchor text like sentences or paragraph.
  • Using CSS that makes text and link identical in look.
  • Using excessive keywords.

7. Heading Tag

Do

  • Distinguish the main points and sub points and use heading tag appropriately.
  • Not use too many heading tags on the page. This will confuse user about the end of the content.
  • Create proper page structure using heading tag.

Avoid

  • Writing unrelated content in heading tag.
  • Avoid using heading tag where <em> or <strong> tag is appropriate.
  • Putting whole page content into heading tag.
  • Using tag if you only want to give style.

8. Image Tag

Do

  • Give reasonably good file and brief description about what the images is all about.
  • Write very good description when you use image as a link. (Must).
  • Store all the website images under one common directory.
  • Use JPEG,GIF, PNG and BMP images because this are the common file types that all browser can easily understand.

Avoid

  • Giving random file name like image1.jpeg or pic1.gif etc.
  • Extremely lengthy file name
  • Writing keywords and long sentences in alt tag.

9. Use robots.txt Effectively

Basic Idea : robots.txt is the file which tells google.com about the pages that user do not wish to crawl. This file stay under the root directory. Google web master tool help you to create this file.

Do

  • Use secure method for some sensible content.
  • .htaccess, encryption, password protection are the better alternatives.

Avoid

  • Allowing search result kind of pages to be crawled.

10. rel=”nofollow” attribute of Link (anchor tag)

Do

  • Use nofollow set to the link for which you don’t want to pass your reputation to other.

Ex. If you want to inform others about the spam link then you can use nofollow for such link to avoid passing your reputation on to it.

Use nofollow set to the link for which you don’t want to pass your reputation to

  • Write <meta name=”robots” content=”nofollow”> if you’re interested in nofollowing all of the links on a page.

This are the guidelines and best practices given by the Google Web Master team. Hope you enjoy reading this article.

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In this post I am going to tell you how good keyword selection can affect your site in general.

You open a search engine website , typed some search word(s) and press search button and in return search engine will give you number of results that matches your criteria. So here is my point ? How search engine will return those thousands or millions or billions results? Well, the answer is simple by looking at each page and search for the term you entered.

So when you are selecting keyword for search engine optimization you should think from the client perspective.

Let me explain by example , suppose you have written “Software Consultant India” , What will search engine do when you hit search button,

It will return

  • all the pages containing the exact phrase “Software Consultant India”
  • all the pages containing the words “Software”, “Consultant” and “India” with nearby relation.
  • all the pages containing the word “Software”, “Consultant” and “India” without looking closeness in mind
  • all the pages that have links that contain this “Software Consultant India” phrase
  • all the pages that has the word “Software”
  • all the pages that has the word “Consultant”
  • all the pages that has the word “India”

So choose the right keyword you will surely get better rank in search engine.

One more thing to remember is that don’t ever include irrelative keywords in your page. What will happen in that case, even if people found your web site it will be useless for them because your site contain different information than they are looking for.

Bottom line is that Use right keywords and relative to your domain or business.

At any point if you feel that I am wrong then don’t hasitate to post a comment with correction.

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I would not go into detail, I want you to take some action now. Do the things below if it is applicable to your web site.
 

  • Remove Flash
    Flash is useless if you want better ranking in search engine. it does not cater any purpose.

 

  • Convert image into text
    If you have image in your page that contain simple plain text then better you should use real text instead of image. More content on your page better your ranking in search engine.

  • Enrich content with good keywords
    If you have enough content for your website then make sure your content is enriched with better keyword. Better keyword matters a lot. To choose best keywords you can use Google Keyword Suggestion tool. Use heading tag, bullet list, bold, Italic effect.
  • If Possible, Navigation Links should have proper keywords in it.

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Title tag is very important if you want to have good page ranking in major search engine. Title tag now only tells the browser about the page’s title but it’s the SUBJECT line for GOOGLE kind of search engine.

You can find title tag just below the <HEAD> tag.

Example of title tag :

<HEAD>
<TITLE>Your title text here</TITLE>

Make sure each of your web page has title tag and it’s well written. One more thing there should be only one title tag per page. 🙂

Also DESCRIPTION tag is very important for SEO. Previously GOOGLE was not looking at description tag for keywords and contents , instead it was taking the required information from the page itself. But now GOOGLE is also looking at DESCRIPTION tag.

There are three cases that you should keep in mind while writing META DESCRIPTION tag.

  1. If GOOGLE found all the keywords from the description tag then, GOOGLE displays the whole content in the search
  2. If GOOGLE found the partial keywords in the description tag then, in that case google takes the search content from the web page.
  3. But it GOOGLE does not found any keywords compare to page then it avoids DESCRIPTION tag as a whole.

Example of META DESCRIPTION tag :

<META NAME=”description” CONTENT=”write you description”> 

If you want to learn more about HTML then you can visit the W3C School website.

I thing I am clear enough :).

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After you add your page into Google search index, It is obvious question arise in mind that does my web page properly indexed in Google or not. If this is the case, then you should try the following search terms in Google Search to know the current scenario of your web page.
 
try cache:htp://hiteshagja.blogspot.com(change domain name)
 
This will show that your page is in Google Cache or not. 
 
Also try site:skywardsms.com -abcdefg(change domainname)
 
This search term tells the Google that please show me the pages according to domain which does not contain the word abcdefg. So you will get all the pages from the Google from your domain which does not contain the world abcdefg.
 
If you don’t find anything in the above search term then simply type your domain name in search textbox and press search button. If your site is in Google database then you will see in the search page otherwise it’s not. This is the case with all the search engines. You can try this thing in all the search engines.

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Search Engine Basics

  • Search engine is the place where you can search millions of web pages and directories for your desired search term.
  • Search engine uses thousands of computers that use software known as spiders or robots.
  • Different search engine uses different method for ranking of web page
  • Most of the search sites result come from different source.
  • Most popular search engines are
  1. Google.com
  2. AOL.com
  3. Yahoo.com
  4. MSN.com
  5. AskJeeves.com
  6. InfoSpace.com
  7. AltaVista.com
  8. Overture.com
  9. Netscape.com
  10. EarthLink.com
  11. LookSmart.com
  12. Lycos.com

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